About MasterKeySkills

A person who recognizes opportunity and capitalizes on it. Born in Baghdad, Iraq and moved to the Netherlands at 7 years old, I was raised in a bi-cultural manner. At one hand you have the strict, disciplined, religious and sometimes restricted way of going through life (the Arabic influence); on the other you have the more loose, "live and let live", exploring way of living (the Dutch influence). Both have helped me grow tremendously along the way. Growing up I juggled multiple jobs ranging from doing newspaper rounds, to working at a hotel to selling digital TV through the phone. After completing what we call "school for higher general secondary education" in Holland (equivalent of high school), I entered Law School in Groningen in 2008. Three years have passed and I discovered the home based business industry. It didn't take long before I fell madly in love with it! Who else wouldn't want to work fulltime hours and get paid in a linear – and in almost all cases – static fashion month after month. Instead, this industry offers the field the opportunity to work substantially less (or at all long term) and get paid exponentially. THAT's what gets me going every day. Going through multiple adventures, struggles and hardships, I realized that it's not easy being a young entrepreneur if you're not being coached by the right people. It took me nearly two years to finally be taken under the wing of a successful person who has the track record of the results that I want to attain. Throughout these two long years I've discovered that all success – whether it be in business, sports, literature entertainment or in any other economic sector people are working in – is all about mindset. The kind of mindset that is conditioned so well, that it stays on "winning mode" for eternity. There's a conscious mind and a subconscious mind, the latter of which rules over all your decisions and subsequently, your actions. All the successful writers, award winning actors, hall of fame athletes, presidents, army generals and world-renowned businessmen have got their subconscious mind to work WITH them instead of against them. People underestimated the intensity of such conditioning. I was one of them. As many many people have made the same mistake, I too have fallen into the traps of the "self-help" guru's out there who have offered me the opportunity to condition my mind so that I could become GREAT, to become the best that I can be. Unfortunately, I did not break through the barrier of greatness, and I was stuck in mediocrity. Then one day, I discovered Mark Januszewski's website and I saw the confirmation of my earlier discovery, that our subconscious decides what we do. In Mark's words: "the subconscious mind makes all the decisions". I started to read through the material and watch the many videos that were on his site. Soon afterwards I also signed up to newsletters for updates and instantly my life shifted. The shift happened when I learned that not only does success depend on mindset, it also revolves around skills (in many cases just the basics). It sounds pretty obvious, but on a subconscious level, it does not. When someone teaches us something new, and that something gets taught to us again for repetition purposes, we're already used to say: "Oh, I already know that." And so we neglect or ignore any training on the basics or the fundamentals. One of the very basic things to do in my industry is to talk to people. And not just talking to people, but talking to them in such a way that the conversation benefits both parties. A very difficult and overlooked thing to do when it's not mastered. A wise martial arts grandmaster once said: "I am not afraid of the ten thousand strikes you know that you have practiced once. I am deathly afraid of the once strike you have practiced one thousand times." It's better to master the fundamentals and "sharpen your sword" than to try to learn the advanced stuff right away. As I build my business day by day, I'm continuously working on my basic skills: how to communicate with people, how to build relationships, how to transfer information that people want to hear into their subconscious mind so they can make a sound decision for themselves, how to leverage time by working together with business partners, how to render service of higher value than transactions in return, how to be professional and good mannered, etc. Recently, I've been blessed with earning a scholarship for the Master Key Mastermind Alliance course. For six months I'll be reading books, doing exercises, writing blog posts, participating in weekly conference calls and finishing all kinds of assignments necessary to form good habits and unfold all my potential. We are all born for greatness, by greatness. But in most cases, when we enter the age of 5, that gets beaten out of us by external factors: our parents, school teachers, the government, television programs and the like. We must remember this: as soon as we see just a glimpse of how great we can become, we get hooked. We instantly want some more, and more, and more, until we reach that greatness. Keep striving for greatness. Life might give you body blows, haymakers, throw you into the ground, stomp you, pick you up, chew you, spit you out and throw dirt at you, but here's what life can't do. Life cannot decide if you get up or not. Only YOU can! So you have a decision to make. Make that decision and follow your bliss. Mohammed Al Rubaiy

Week 5 – Picking Up the Pace

No Opinions

We’ve completed over a month of the 6 month MKMMA course. Think are starting to speed up.

As each day passes, each one of us is becoming more and more of a non-judgemental Observer. Many exercises are being completed. The compounding effect is taking place. Last week we gave up giving 80-90%. From now on, we give 100%, with complete fidelity to the process of being self-directed thinkers.

One of the key exercises for Week 5 was the No Opinion exercise. Just like how it’s called, we are to be conscious of our urge to dish out opinions. The only exception is when we are experts on the subject at hand. Anything else? Give it gracious thought and live and let live. I myself have had ups and downs with this particular exercise, since I’m trying to restrain a 20+ year old habit and replace it with an embryonic new habit – one of self-control and observation. It’s been a fight, but without challenge, there’s no change, and day by day I’m getting better at it. More on this in the next post.

Law of Compensation

As I paraphrase what’s stated in the essay written by the great Ralph Waldo Emerson, the Law of Compensation is omnipresent. It’s can be summarized as: “Give more, get more.”

Whenever you blurt out a knee-jerk opinion, you meet a compensatory response – an opinion back. You smile at somebody, and that person smiles back. You exert hard work, and the fruits of that labor appear before your very eyes. In my case, I play a lot of basketball. You may have heard of the old saying: “An ounce of prevention is worth a pound of cure.” I have some excess weight I want to shed within the next 3 months to prevent my legs from being overworked: 12 kg (26.5 Ibs).

Since two weeks ago, I’ve been taking one hour walks daily, coupled with eating healthy meals and drinking 3 liters of water. I already get lots of cardio from playing ball. Soon I’ll jump on the spin bike to do some HIIT. I’ve gotten rid of a few pounds, which is exciting, but expected. Now I know I’m stating the obvious, but everybody knows that success is something you get in return for what you’ve given to achieve it (“give more, get more”). What people don’t realize is, that success therefore is simply a compensation. This insight should make it easier to understand how to achieve your SMART (scheduled, measured, achievable, realistic & timed) goals, because you now know that a compensation is expected for what you give.

Keep giving to keep growing.


Week 4 – Intense Memories

Learned something magnificent last week!

I want to ask you to do this little 1 minute exercise for me. Trust me, it’ll blow your socks off!

Find a quiet place. I want you to really focus now.

Okay, ready?

• First, think back to a time when you experienced something awful. Could be a family tragedy 8 years ago, a financial disaster 5 years ago, or anything else that you consider a horrible event in your past.

• Close your eyes and think about it for a half minute or so. Search your feelings and try to remember how this event felt for you? Does it make you feel as mad, as sad. as scared, as when it first happened?

Probably not, because back then you felt it for the first time.

• Now we’ll do the opposite and have you think back to a time when you experience something delightful. Could be your graduation day, your first kiss, your daughter’s wedding, winning a championship, etc.

• Close your eyes and think about it. Really dig deep and feel it out. Do you feel as empowered? As proud? As excited?

More likely.

This is excellent! See, I realized this truth when I thought about the death of my uncle in 2006. Surely, the painful feeling of loss and grief was intense at the time. But for some reason, the intensity of that feeling is much lower when I think about it now.

However, when I think back to my first graduation day, it’s a whole different outcome. Obviously I felt terrific, but when I think about it now, the intensity level is still very high!

Once we taste something good, we want more! My good friend Claes Wallenberg mentioned mini-DMPs and how they can help you achieve your whole DMP over time. The subconscious can be trained that way. Focus on achieving something relatively easy to achieve and have your subby taste that sweet feeling of pride and joy. Then, up the ante slightly and go for it!

In Week 1, I mentioned that thoughts charged with feeling creates a belief. This belief dictates your actions and actions lead to results (mini-DMP to DMP).

Now that you know you feel a stronger intensity with positive recreated feelings than the negative ones, you’ll have an easier time putting in the work to forge your New Blueprint!

Have fun! 😉

Daily exercises:

– Part 4 of the Master Key System
– Scroll 1 of The Greatest Salesman in the World
– Your purpose statement (see Week 3)

Week 3 – Pyramids!

No, not the ancient Egyptian triangular structures, or the shape of a certain businessmodel.

Last week we talked about changing our ‘blueprint’, meaning our thinking/habitual attitude/belief system around achieving something. I also mentioned that most people, about 95% actually, lead lives of quiet desperation. It should give you a clue.

About a year ago, I was taught that our achievement level is ‘pre-set’, before we even think about achieving something.


Read that again.

Our achiement level is pre-set, before we even think about achieving something!

What’s that clue I was talking about?

The Old Blueprint.

But we’re not going down that road. We’re got different plans! We’re forging a New Blueprint with the help of repeated, positive affirmations (auto-suggestion) to our subconscious minds.

All of the participants, including me, have formed a Definiteness (I love this word) of Purpose, as explained in Napoleon Hill’s Think and Grow Rich.

Following the instructions as explained in the chapter of this book exercise, you’ll be able to make your own purpose statement. Use this to perfection to get your subconscious to work with you, instead of against you.

One of the greatest basketball coaches and human being ever, John Wooden, said: “Success is peace of mind which is a direct result of self-satisfaction in knowing you did your best to become the best that you are capable of becoming.” For decades he worked on creating his own success pyramid:

John R. Wooden's Pyramid of Success

As you can see, the foundation of this pyramid is industriousness (I love this word too) and enthusiasm. You put in the work (industriousness) to create your own purpose statement, and through autosuggestion read it oud loud with electrifying enthusiasm, then you’re forming a New Blueprint. And you’re well on your way to manifesting your wildest dreams!

Here’s another pyramid. Most people have heard about Maslow’s hierarchy of needs. Here at the MKMMA, we choose to focus on what’s called: Personal Pivotal Needs. There are seven PPNs:
– Legacy (e.g. willing a big family compound to kids/grandkids)
– Liberty (e.g. having enough money to go on a world trip)
– Autonomy (e.g. living on your own terms, debt free, answering only to your self)
– Spiritual Growth
– Helping Others
– True Health (physically and mentally)
– Recognition for Creative Expression (e.g. having fans praising your music, having spectators cheering for your football game, receiving props from your parents for “making it” in your field of work, being respected for your community work.)

These are the oxygen for your soul. They are the ultimate goals of anyone’s life. The purpose of our being. Key thing here is to choose two of the seven. The other five needs will be filled on your way to achieving the two that you chose. Mine are Liberty and Recognition for Creative Expression. What are yours?

Daily exercises:

Part 3 of the Master Key System
Scroll 1 of The Greatest Salesman in the World
Your very own purpose statement

Week 2 – Boxes & Blueprints

World within & world without

Inside our mysterious source which never sleeps, there lies a latent power which can correlate with any object that we desire and bring it into manifestation. This source is the subconscious mind. Part of the life principle which brings every single atom in the universe to existence – the Universal Mind – it is the most powerful mechanism on earth. It’s power is available to us in the world within. This realm of divine ideas within each individual contains infinite resources, possibilities, ideas, methods, anything one requires to use to change the events, circumstances and people – world without – around him.

4 boxes

So how do we tap this source and leverage this power? In the Master Key System, we learn that the conscious mind can impress and direct the subconscious. Think of the subconscious as a baby – a very powerful baby – that needs to know what the conscious mind – the parent – suggests. The parent can influence what the baby hears. If the conscious mind allows the subconscious to hear thoughts that make you seem “less than”, then you’re inevitably going to act as though you’re “less than” or inferior. If, on the other hand, the conscious mind suggests thoughts of the “I can do it” variety, forces are set in motion to make you do it.

Below is illustrated how this works.

4 Boxes

A thought, charged with feeling (enthusiasm), creates a belief. This is the world within part. That belief determines our actions, and everybody knows that our actions lead to results – our world without.

But here’s the backbreaker. Most people like to skip the thinking part and focus on actions. Not a good idea! If the belief is low to begin with, then there will be low action, leading to low results. Great example of giving your subconscious mind the needed suggestions is by reading the ancient scrolls of the Greatest Salesman in the World, by Og Mandino. Start with Scroll 1. Applies to all occupations and endeavors. 😉

Old Blueprint vs New Blueprint

Basically summarized as: “fearful victim” mentality vs. “fearless victor” mentality. Everybody knows we’ve all been inundated by schools, parents, goverments, media, co-workers, etc. to think a certain way. A lot of it is well meaning, some of it is premeditated, but all in all we can agree that the overall majority is living lives of quiet desperation, like Thoreau once said.

This kind of thinking is what’s known as the “Old Blueprint”. Luckily, we’ve learned a way to forge a “New Blueprint”. One with a winning mentality. One that has the truth printed all over it, which is that we are born with a remarkable power within us that we can act upon on demand.

Daily exercises:

Keep the mind busy with the right type of suggestions.
Continue reading The Master Key System. Add Scroll 1 of The Greatest Salesman in the World to your daily readings.

Week 1: F5 button


My theme for this year. The 2014 MKMMA (Master Key Mastermind Alliance) has officially commenced, and we’re off to the races! I was priviliged to be part of last year’s MKMMA. Many of us transformed into the people we willed to be. For me, this is an opportunity to go further beyond. To polish daily habits. To refresh. Come with me as I walk you through discovery lane.


Let me make clear that this is written for everybody. About 500 people were scholarshipped for the MKMMA course, so we know exactly what’s going on each week. This blog is meant for anyone reading it and it shares my experiences, thoughts, feelings and observations. My wish for you is that it provides the weekly inspiration for you to find your “master key”.

The Master Key System. A re-introduction.

Greatest book exercise alongside Think and Grow Rich (that’s for another time) to authentic self-discovery.

First off, understand who you are. You are Golden inside. Connected to all truth, ideas, methods and resources that you need to create anything that you desire, regardless of vocation. We were all born with greatness, but programmed for mediocrity. The next 26 week, we’re going to look at some exercises to calibrate our day-to-day thinking to greatness. With the help of the Master Key System (MKS), it’ll be effortless.

Charles F. Haanel shares: “The world without is a reflection of the world within” … “Within lies the power to generate courage, hope, enthusiasm, confidence, trust and faith.”

If it’s one set of attributes that can catapult you to your major purpose in life, it’s these things. Here’s the best part. They ALL are already within you. All that rests is to draw them out by feeding your subconscious mind. Day by day, they become present and eventually they will stick. And your power doesn’t come in spurts anymore. It becomes automatic.

Daily exercise:

First exercise is to read part 1 of the 24 parts in the MKS.

Week 23 – Curly Shares the Secret

Curly Washburn (played by the Oscar-winning Jack Palance) in the Western classic: City Slickers

The One Thing.

What is your One Thing?

I have found my life’s mission of providing financial education to others just recently. I used one thing: the Silence. I control my thoughts in silence. I do this consistently, and I create more ideas, create more methods, create more directions and more importantly, create more faith. Faith in achieving my mission. Faith in achieving my Definiteness of Purpose.

In week 23, we have been instructed more to utilize Deepak Chopra’s spiritual Law of Least Effort. We have been given the following tools: acceptance, responsibility and defenselessness.

1. I will practice Acceptance. Today I will accept people, situations, circumstances, and events as they occur. I will know that this moment is as it should be, because the whole universe is as it should be. I will not struggle against the whole universe by struggling against this moment. My acceptance is total and complete. I accept things as they are this moment, not as I wish they were.

2. Having accepted things as they are, I will take Responsibility for my situation and for all those events I see as problems. I know that taking responsibility means not blaming anyone or anything for my situation (and this includes myself). I also know that every problem is an opportunity in disguise, and this alertness to opportunities allows me to take this moment and transform it into a greater benefit.

3. Today my awareness will remain established in Defenselessness. I will relinquish the need to defend my point of view. I will feel no need to convince or persuade others to accept my point of view. I will remain open to all points of view and not be rigidly attached to any one of them.

I focus on this one Law (“one thing”) for the time being until it become effortless for me to create success and good fortune, just as Nature’s intelligence functions with effortless ease. I’ve gone through many periodical exercises like the Mental Diet & reading Emerson’s Law of Compensation and they have paid off tremendously! I’ll be compounding the fruits of my mental labor with the above eventual fruits of the above mentioned undertaking: the Law of Least Effort.

Best of luck to all my fellow MKMMA’ers on this last stretch of the journey. I’m proud of all of you. It’s time to finish strong.

Mohammed Al Rubaiy

Week 22a – Shhh…

For our minds to explore the realm of divine ideas and manifest demand, we have the Silence. Silence is what we utilize to dream and create methods for our intentions. Practicing the Silence gets us to use the “key” to open the doors of external opportunities.

When someone in ancient Greece passes away, they never remember him by his life achievements. They ask only one thing: “Did he have passion?” Passion. What do we love and what are we passionate about that drives us? The answer may be found in the Silence. Only those who enter it may find out.

We were given the task of spending 2 full days in complete silence. Almost off-the-grid. Away from smartphones, television sets, laptops and other electronics and away from any noise. Even talking was off-limits. Complete silence. This was something I always wanted to do, so it came at an opportune time.

If he had all the riches in the world, what would I do?


Teach what? Teach people how to get rich themselves. Everything that I know has got me to a point where I want to be. I can teach others how they can go from where they are to the point where they want to be. It’s a beautiful thing!

The problem is not that there are so many poor people, it’s that they don’t get taught how to be rich. So there are too few rich people. It’s a change of awareness.

Here’s what I would do. I’d build schools in various developing countries all around the world, one at a time, and offer financial education to people for free. That’s what I want to do if money was no object. It would mean a dramatic decrease in poverty, the graduates get financially successful and duplicate the cause by offering their own financial education to others and we’ll create a movement of wealth creation with service at its core.

Where to start? I’d like to start in Angola (Africa), Peru (South America) and my home country of Iraq (Middle-East). Three continents building a new consciousness, one of wealth. Moving away from “fixing” things. Focusing on what the individual wants: freedom.

This is my mission in life. I have thought about this for years. Even though it’s an imperfect world, we can still make it a better world by having each one person focus on a mission in life.

The many ensuing silent moments shall create new ideas and methods for me to advance my purpose. I can feel the creative energy flowing day by day. It’s been a phenomenal experience so far. This is definately going to be major part of the curriculum at the schools. It’s all becoming so clear to me now.

The epiphany alone has me jumping a hole through my roof! This calls for a celebration!

Mohammed Al Rubaiy